FotoPal Real Estate
Booking against your real calendar and drive times, AI editing of RAW brackets, branded delivery galleries and invoicing into Xero, for real estate photographers in Australia, New Zealand and the United States.

The FotoPal suite
FotoPal is a family of software products for professional photography studios, made in Adelaide by JR Photo and Video Pty Ltd. FotoPal Real Estate runs real estate photography businesses today. FotoPal Sports, FotoPal Schools, FotoPal Lab and FotoPal Templates bring the same approach to club, school and print work, and are coming next.
The free trial is for FotoPal Real Estate, available now.
Updated · Published by JR Photo and Video Pty Ltd, Adelaide
01Products
Each product has its own page and its own app. Start with the one that matches the work you shoot.
Booking against your real calendar and drive times, AI editing of RAW brackets, branded delivery galleries and invoicing into Xero, for real estate photographers in Australia, New Zealand and the United States.

Sports and club photographers
Picture day, team and individual photos, and parent online ordering for club photography.
About FotoPal SportsSchool photographers and school offices
School photo day, class photos, ID cards and parent ordering, on the FotoPal Sports platform.
About FotoPal SchoolsPrint labs and studios that print
Print orders from FotoPal galleries routed to a lab, tracked from file to dispatch.
About FotoPal LabStudios that design composites and products
A template builder and render engine for team composites, cards and print products.
About FotoPal Templates02Choose
Pick by the work you shoot. FotoPal Sports and FotoPal Schools are one platform, so a studio that photographs clubs and schools runs both from one console.
03How it fits together
Each product does one job well and hands over to the next. Photos come in from the shoot, products are made from templates, prints go to a lab, and everything reaches the client in the studio’s own branded gallery.
Real Estate, Sports, Schools
Bookings, picture day and photo day: the shoot is planned, captured and tied to the right job, player or student.
Templates
Team composites, class photos and cards are rendered from templates, with each club’s and school’s own fonts.
Lab
Print orders are routed to a lab, batched, exported to the printer, checked and packed.
Studio-branded galleries
Clients, agents and parents see the studio’s brand, not ours, and pay the studio directly.
04Who makes FotoPal
FotoPal began as the software Jeff Richardson built to run his own studio, JR Photo and Video, which has photographed real estate in Adelaide and rural South Australia since 2010. FotoPal Real Estate is that software, now offered to other studios.
The rest of the suite comes from the same place: the work a studio does on a shoot day, and the evenings it loses afterwards. Every FotoPal product is designed and supported from Adelaide.
FotoPal is a registered business name of JR Photo and Video Pty Ltd (ABN 15 677 761 787), Adelaide, South Australia.
FotoPal at a glance05Questions
FotoPal is a suite of software products for professional photography studios, made by JR Photo and Video Pty Ltd in Adelaide, South Australia. FotoPal Real Estate is available now for real estate photographers and their agents. FotoPal Sports, FotoPal Schools, FotoPal Lab and FotoPal Templates are built on a shared platform for club, school and print work.
Choose by the work you shoot. Real estate photographers and their agents use FotoPal Real Estate. Studios that photograph sports clubs use FotoPal Sports, and studios that photograph schools use FotoPal Schools, which runs on the same platform. Labs and studios that print use FotoPal Lab, and studios that design composites and cards use FotoPal Templates.
Not yet. FotoPal Real Estate is on sale now, with a free plan and a free trial of the paid features. FotoPal Sports, FotoPal Schools, FotoPal Lab and FotoPal Templates are not on sale yet. Register interest on each product’s page and we will contact you before it opens to studios.
Not today. Each product has its own sign-in at its own address: FotoPal Real Estate at app.fotopal.ai, FotoPal Sports and FotoPal Schools at sports.fotopal.ai, FotoPal Lab at lab.fotopal.ai and FotoPal Templates at templates.fotopal.ai. The Sign in page on this site sends you to the right one. A single FotoPal sign-in for business users is planned.
No. Parents never sign in to FotoPal itself. They see their photos in their studio’s own gallery, opened from the link the studio sends, and they confirm their email address with a one-time code before they buy. The gallery carries the studio’s name and branding, because the studio is the business parents are buying from.
FotoPal is a registered business name of JR Photo and Video Pty Ltd (ABN 15 677 761 787), an Australian company in Adelaide, South Australia. Its founder, Jeff Richardson, has run JR Photo and Video as a working photography studio since 2010, and FotoPal Real Estate is the software that studio runs on.
Already a customer?
Each product has its own app. The sign-in page sends studios, agents, clubs, schools and labs to theirs. Parents: your photos are in your studio’s gallery, from the link your studio sent you.
Product pages: FotoPal Real Estate · FotoPal Sports · FotoPal Schools · FotoPal Lab · FotoPal Templates. FotoPal Real Estate is available now; the others are coming next.