FotoPal Real Estate · For real estate photographers

Real estate photography software that shoots the admin for you.

Shoot the house. FotoPal does the rest.

Agents book themselves around your real calendar and drive times. You drop the RAW files; FotoPal enhances, proofs, delivers and invoices — the right tax for Australia, New Zealand or the US, straight into Xero.

Start free trial See how it works

No card, no waiting. You’re in straight away, and a short checklist gets your first shoot through.

Founding Studios: 50 places in Australia and New Zealand, free until 1 February 2027.

Aerial photograph of a coastal marina suburb at midday, houses and moored boats along the water, shot for a real estate listing

Booking tennis

Six texts to land one shoot time, then the agent moves it anyway.

Editing at 11pm

The shoot took 90 minutes. The brackets took the evening.

Chasing the invoice

Re-typing the job into Xero, then asking twice to be paid.

In one paragraph

What is FotoPal Real Estate?

FotoPal Real Estate is real estate photography studio software for Australia, New Zealand and the United States, made in Adelaide, South Australia, by JR Photo and Video Pty Ltd (ABN 15 677 761 787). Agents book shoots against the photographer’s real calendar and drive times; photographers upload RAW brackets; FotoPal merges and enhances them with AI, proofs, delivers branded galleries with floor plans, video and copy, and invoices in the studio’s own currency, with per-line GST or sales tax, straight into Xero.

It runs on the web and in native Apple apps — FotoPal Studio for iPhone, iPad, Apple Watch and CarPlay (on the App Store), FotoPal Agent for agents (in review) and FotoPal Vision for Apple Vision Pro (on the App Store). Plans start free; paid plans from A$79 a month including GST, NZ$89 in New Zealand with no GST charged, or US$55 before tax.

For studio owners

FotoPal gives a multi-photographer studio a dispatch board with drive times, auto-scheduling that proposes the day for approval, per-agency billing cycles, contractor pay runs, and your own domain on galleries. Studio Pro includes 10 photographers and unlimited office logins for A$199 a month.

For solo photographers

On the Free plan a solo photographer gets a client portal, delivery galleries, invoicing with Xero sync and the agent app for up to 5 listings a month at no cost. Studio (A$79) adds agent self-booking, the dispatch board, the iPhone app with CarPlay and 100 AI-edited photos a month.

For agents and property managers

If your photographer uses FotoPal, you book from their link against their real availability, upload title plans and access notes with the booking, and receive photos, floor plans, video and listing copy on one branded page with portal-ready sizes. A separate homeowner page never shows a price.

How it works

Book → Shoot → Deliver → Get paid

One system carries the job from the agent’s first click to the money in your account. No re-keying between four tools, no return visit for every gallery.

1. Book
Agents and their assistants book from your link — package, address, access notes — against your real availability, with the drive time already counted. Anything outside your rules comes to you as a request, not a refusal.
2. Shoot
Your day on your phone and your watch: jobs, lockbox codes, directions, arrival and departure. Drop the RAW brackets when you are done and walk away.
3. Deliver
FotoPal groups the brackets, enhances, proofs and names the files the way each agency wants them, then puts photos, plans, video and copy on one branded page.
4. Get paid
The invoice writes itself off the booking in your own currency — every line with its tax (GST in Australia and New Zealand, sales tax in the US) and Xero code — and the gallery unlocks when the money lands.

Aerial photograph of a rural homestead with sheds and a long gravel drive, booked and delivered through FotoPal

Booking

Agents book themselves. Properly.

Real availability from your calendar, drive time between jobs with traffic, and a service area you set — including the ferry. Two working days’ notice to auto-confirm; anything inside that, outside the fence, or unusual comes to you as a request, never a refusal.

Only decisions interrupt you. Everything else is in the 6pm summary.

Editing

AI real estate photo editing: RAW brackets in, delivery-ready out.

Drop the brackets. FotoPal groups them, merges the exposures, pulls the windows, straightens the verticals and gives you finished files to approve — you keep the final say on every image before it ships.

Real estate photo of a living room with timber-framed windows opening onto a beach, HDR brackets merged by FotoPal

Real estate photo of a white kitchen with a long island bench and four stools, verticals straightened

Twilight aerial real estate photo of a backyard pool with the house lights on

All photographs on this page were shot by the founder on real listings.

Everything the listing needs

Plans, staging, video, boundaries — from the same job

3D dollhouse floor plan render of a four-bedroom home with furnished rooms, decking and carport, made by FotoPal from a CubiCasa plan — Order the floor plan from the booking and get FotoPal’s 3D dollhouse with it.

Aerial of a suburban block with the property boundary outlined and the surrounds desaturated, for the listing — Draw the block boundary on the aerial. You get the marked-up file and the clean one, so the portals accept it.

What it does

Real estate photography booking, scheduling and delivery, on one job

Scheduling that knows the map

A dispatch board with drive time between jobs, a route map, and an auto-schedule that proposes the day and lets you approve it. Two shooters or twenty.

The ten fixes you do on every job

Pool water, driveway stains, cars, bins, pets, lawn, the letterbox number, the TV screen, the fireplace — and the photographer in the mirror. One click each.

Plans, staging, video, boundaries

Order the floor plan from the booking and get a 3D dollhouse with it. Stage a room across every angle you shot, with a check that no wall moved. Draw the block boundary on the aerial and deliver both the clean and the marked-up file.

Built for how agencies work

Principal, office admin, teams, agents and their assistants each see exactly what they should. Their brand on their galleries. A separate page for the homeowner that never shows a price.

Your money, done properly

Invoices in AUD, NZD or USD. Per-line tax: GST in Australia and New Zealand, sales tax in the US. Xero account codes. Travel and no-show fees as their own lines. Billing cycles per agency. Pay-before-release for new clients.

A field app that works without signal

Today and tomorrow on your iPhone and Apple Watch, offline. Arrival and departure from the wrist, feeding a mileage record your accountant will accept.

The apps

Your studio, in your pocket.

FotoPal Studio for iPhone and iPad: today’s shoots with access notes and directions, arrival and departure on the record, capture and upload on site, bookings and the owner’s dashboard. Apple Watch and CarPlay are built in, spatial photos and video are handled properly. FotoPal Vision is on the App Store for Apple Vision Pro, and an app for your agents is on the way.

Coming soon to Google PlaySee all the apps →

Apple, the Apple logo, iPhone, iPad, Apple Watch, CarPlay and Apple Vision Pro are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play and the Google Play logo are trademarks of Google LLC.

FotoPal Studio on iPad: Your field day, with the next shoot on the route and the day's schedule

FotoPal Studio on iPhone: shoot details with directions, the on-site contact, property access notes and Arrived and Departed buttons

Delivery

One link. Everything on it.

Photos, floor plans, video and copy on one branded page, with portal-ready download sizes and files named the way each agency wants them. A separate page for the homeowner that never shows a price. Pay-before-release for new clients. Your own domain if you want it.

Two-storey coastal home with white balconies, delivered in a FotoPal gallery

Coastal living room with a view to the water

Country kitchen with a timber bench and stools

Bedroom with grey linen and a black headboard

Dining table with orchids and a timber feature wall

The phone line · Studio Pro Plus

Your studio answers the phone. So do you.

Part of Studio Pro Plus: your own phone lines, a CRM, and SMS and email to agents and vendors, on top of everything in Studio Pro. Priced separately; see plans.

Agents ring and book. The line quotes from your live price list, checks real availability and the drive, verifies the caller by text, and puts the request in your queue. It cannot confirm a job or touch an invoice.

You ring and command. Give your PIN, then have a job booked, confirmed or moved between shoots — without pulling over.

Trained, not abandoned. FotoPal University and in-app help for your team and your agents, so nobody rings you to ask where the download button is. An optional CRM, supplied and set up by JR Digital Hub, runs follow-ups, reviews and reminders.

Questions

The questions studios ask first

What is FotoPal?

FotoPal is booking, AI editing, delivery and invoicing for real estate photographers, in one system. Agents book from your link against your real calendar with drive time counted; you upload the RAW brackets; FotoPal merges and enhances them, proofs them, delivers one branded gallery and writes the invoice, with per-line GST or sales tax, into Xero. It is made in Adelaide by JR Photo and Video Pty Ltd for studios in Australia, New Zealand and the United States.

Is FotoPal available in Australia, New Zealand and the US?

Yes, in all three. Australian studios pay in Australian dollars including GST, New Zealand studios in New Zealand dollars with no GST charged, and US studios in US dollars before sales tax. Each studio invoices its agencies in its own currency with its own tax, GST or sales tax, into Xero, and FotoPal Studio is on the App Store in all three countries. FotoPal is built and run in Adelaide by JR Photo and Video Pty Ltd.

Does FotoPal integrate with Xero?

Yes, on every plan including Free. Xero is sold in Australia, New Zealand and the US. The invoice is written from the booking in your currency, every line carrying its tax (GST or sales tax) and Xero account code; travel and no-show fees are their own lines, and payments reconciled in Xero are posted back to FotoPal. Studio Pro and Studio Pro Plus also run contractor pay, with a draft bill posted to Xero for each pay run.

Who does the photo editing?

FotoPal does, with its own AI editor, Pal. You drop the RAW brackets; Pal groups them, merges the exposures, pulls the windows, straightens the verticals and offers one-click fixes for pool water, driveway stains, cars, bins, pets, lawn, the letterbox number, the TV screen, the fireplace and the photographer in the mirror. You approve every image before it ships.

Can agents book shoots themselves?

Yes, on Studio and above. Agents and their assistants book from your link against your real calendar, with drive time between jobs and your service area applied. Two working days' notice confirms automatically; a request inside that, outside your area or unusual comes to you to decide rather than being refused. The FotoPal Agent app is coming soon to the App Store.

Is there a free plan?

Yes. The Free plan is A$0 for one photographer and 5 listings a month, with the client portal, delivery galleries, invoicing with Xero sync and the agent app's gallery view. AI editing on Free is pay as you go with a card on file. Paid plans come with 30 days of every feature, no card.

Does FotoPal do floor plans, video and virtual staging?

Yes. Order the floor plan from the booking and FotoPal adds its own 3D dollhouse render. Stage a room across every angle you shot, with a check that no wall moved. Draw the block boundary on the aerial and deliver both the clean and the marked-up file. Photos, plans, video and listing copy all land on the one branded gallery page.

Who made it

Made in Adelaide by a photographer still on the tools

FotoPal is the platform I run my own real-estate photography business on. I built it because I was doing the booking, the editing and the invoicing at night, for agents who wanted the photos by morning.

Every screen in it has been used on a real shoot day. When something is slow or wrong, I feel it before you do.

— Jeff Richardson, founder

The studio is JR Photo and Video, Adelaide and rural South Australia, shooting since 2010.

The FotoPal suite

Start your free trial — you’re in straight away.

Tell us a little about your business, sign in, and your studio is live. A step-by-step checklist takes you from logo to your first published gallery. Compare the plans on the pricing page first if you like.

Start free trial