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FotoPal Founding Studios: 50 places for studios in Australia and New Zealand, free until 1 February 2027 with your price locked for 24 months. 50 of 50 places left. See the founding offer

Pricing

Real estate photography software pricing — start free, scale when the work does.

Prices in US dollars, plus applicable tax. AI editing and the other extras are billed as you use them, in US$50 steps.

Currency
Billing

Free

Deliver like a studio, from your first listing.

US$0/month

No card to start. Add one when you want AI editing.

  • 1 photographer
  • No office staff logins
  • 5 listings a month
  • Up to 20 AI-edited photos per listing
  • No AI-edited photos included — US$0.65 each as you go
  • Client portal, galleries and delivery
  • Invoicing and Xero sync
  • Link your own CubiCasa account
  • Agent app: properties, galleries and alerts
Recommended

Studio

Booking, scheduling and AI editing for a working team.

US$55/month

plus applicable tax

Or US$550 a year, paid up front — two months free.

  • 3 photographers included, then US$20 a month each
  • 2 office staff logins
  • Unlimited listings
  • Up to 35 AI-edited photos per listing
  • 100 AI-edited photos included each month, then US$0.60 each
  • Client portal, galleries and delivery
  • Invoicing and Xero sync
  • Link your own CubiCasa account
  • Agent app: properties, galleries and alerts
  • My day: schedule, travel, iPhone app and CarPlay
  • Dispatch board and route map
  • Agent app: book a shoot any time

Studio Pro

Dispatch at scale, your brand, and shoot-it-yourself.

US$139/month

plus applicable tax

Or US$1,390 a year, paid up front — two months free.

  • 10 photographers included, then US$15 a month each
  • Unlimited office staff logins
  • Unlimited listings
  • Up to 60 AI-edited photos per listing
  • 250 AI-edited photos included each month, then US$0.55 each
  • Client portal, galleries and delivery
  • Invoicing and Xero sync
  • Link your own CubiCasa account
  • Agent app: properties, galleries and alerts
  • My day: schedule, travel, iPhone app and CarPlay
  • Dispatch board and route map
  • Agent app: book a shoot any time
  • Auto-scheduling and skills matching
  • Agent app: shoot it yourself
  • Your own domain and branding
  • Contractor pay runs and Xero bills

Studio Pro Plus

Everything in Pro, plus an AI phone line and a CRM that answer and book for you.

US$209/month

plus applicable tax

Or US$2,090 a year, paid up front — two months free.

  • 10 photographers included, then US$15 a month each
  • Unlimited office staff logins
  • Unlimited listings
  • Up to 60 AI-edited photos per listing
  • 250 AI-edited photos included each month, then US$0.55 each
  • 100 AI call minutes included each month, then US$0.42 a minute
  • 100 SMS included each month, then US$0.14 each
  • Client portal, galleries and delivery
  • Invoicing and Xero sync
  • Link your own CubiCasa account
  • Agent app: properties, galleries and alerts
  • My day: schedule, travel, iPhone app and CarPlay
  • Dispatch board and route map
  • Agent app: book a shoot any time
  • Auto-scheduling and skills matching
  • Agent app: shoot it yourself
  • Your own domain and branding
  • Contractor pay runs and Xero bills
  • AI phone line: agents ring and book, you ring and command
  • CRM with SMS and email to agents and vendors

Monthly plans are paid a month in advance and roll until you cancel. Tax is added at checkout where it applies.

Pay as you go

Extras, priced per item

Your plan’s included photos (and on Studio Pro Plus, its included call minutes and SMS) are used first. After that, each item is charged at the price below, on top of your subscription, in US dollars.

ItemFreeStudioStudio ProStudio Pro Plus
AI-edited photoper photoUS$0.65US$0.60US$0.55US$0.55
AI photo editper editUS$1 on every plan
Day to duskper imageUS$1 on every plan
Virtual stagingper imageUS$3 on every plan
3D floor plan renderper renderUS$1.50 on every plan
Listing copyper listingUS$0.70 on every plan
AI call minutesper minuteUS$0.42 on Studio Pro Plus only
SMSper messageUS$0.14 on Studio Pro Plus only
AI video renderper delivered filmUS$8 on every plan
AI camera moveper generated clipUS$2 on every plan

Charged in US$50 steps, never a surprise

Extras go on a running tally. Each time it reaches US$50, we charge your card US$50 and carry the rest forward — so you pay as you go, and a big month never turns into one big bill at the end. Whatever is under US$50 when your subscription renews goes on that monthly invoice.

For example

You are on Studio and have used this month’s 100 included photos. You edit 50 more (US$30) and stage 10 rooms (US$30). Your tally is US$60. We charge your card US$50 and carry US$10 into the tally, where it waits for the next step or your next invoice.

Each plan allows so many AI-edited photos on one listing (Free 20, Studio 35, Studio Pro 60, Studio Pro Plus 60). That is a cap, not a charge: FotoPal stops at the cap rather than billing past it.

Per-listing packages

Sell AI extras by the listing

Two ready-made packages sit in your store, switched off until you turn them on. Sell them to your agents at our suggested price or your own, and keep the margin. We charge you once per listing, the first time anything in the package is used, so a package that is never used costs you nothing. On the Studio, Studio Pro and Studio Pro Plus plans.

Listing Essentials

The finishing touches every listing needs.

US$5 per listing to you

Suggested price to agents US$35 · US$6.70 of extras at pay-as-you-go prices

  • 5 AI photo edits
  • 1 day-to-dusk image
  • Listing copy

Listing Premium

Most popular

Dusk, staging and edits: the listing that stops the scroll.

US$16 per listing to you

Suggested price to agents US$99 · US$26.20 of extras at pay-as-you-go prices

  • 15 AI photo edits
  • 3 day-to-dusk images
  • 2 virtually staged images
  • 1 3D floor plan render
  • Listing copy

A package covers its listing only, whoever uses it: you or your agent. Anything beyond it is charged at the pay-as-you-go prices above.

Compare

What each plan includes

PlanFreeStudio (recommended)Studio ProStudio Pro Plus
Price
Per monthUS$0US$55US$139US$209
Per year, paid up frontUS$0US$550US$1,390US$2,090
Team and volume
Photographers included131010
Extra photographersNot includedUS$20 a month eachUS$15 a month eachUS$15 a month each
Office staff loginsNot included2UnlimitedUnlimited
Listings a month5UnlimitedUnlimitedUnlimited
AI-edited photos per listing (cap)20356060
AI-edited photos included each monthNot included100250250
Each AI-edited photo after thatUS$0.65US$0.60US$0.55US$0.55
AI call minutes included each monthNot includedNot includedNot included100
SMS included each monthNot includedNot includedNot included100
Features
Client portal, galleries and deliveryIncludedIncludedIncludedIncluded
Invoicing and Xero syncIncludedIncludedIncludedIncluded
Link your own CubiCasa accountIncludedIncludedIncludedIncluded
Agent app: properties, galleries and alertsIncludedIncludedIncludedIncluded
My day: schedule, travel, iPhone app and CarPlayNot includedIncludedIncludedIncluded
Dispatch board and route mapNot includedIncludedIncludedIncluded
Agent app: book a shoot any timeNot includedIncludedIncludedIncluded
Auto-scheduling and skills matchingNot includedNot includedIncludedIncluded
Agent app: shoot it yourselfNot includedNot includedIncludedIncluded
Your own domain and brandingNot includedNot includedIncludedIncluded
Contractor pay runs and Xero billsNot includedNot includedIncludedIncluded
AI phone line: agents ring and book, you ring and commandNot includedNot includedNot includedIncluded
CRM with SMS and email to agents and vendorsNot includedNot includedNot includedIncluded

Questions

The billing details, plainly

How much does FotoPal cost?

The Free plan is US$0 for 1 photographer and 5 listings a month. Studio is US$55 a month, Studio Pro is US$139 a month and Studio Pro Plus is US$209 a month, plus applicable tax, with 3, 10 and 10 photographers included. Pay yearly and you pay for 10 months. AI editing and the other extras are billed as you use them, in US$50 steps.

Is there a free trial?

Yes: 30 days of every feature on any paid plan, with no card. Sign up at fotopal.ai/start, sign in with Google, Apple or your email, and your studio is live immediately with a checklist that walks you to your first published gallery. After 30 days choose a plan or carry on with the Free plan for good.

What do the AI extras cost?

An AI-edited photo is A$0.75 to A$0.95 depending on your plan, after your plan's included photos (100 a month on Studio, 250 on Studio Pro). Day to dusk and AI photo edits are A$1.50 each, virtual staging A$4 an image, a 3D floor plan render A$2 and listing copy A$1. Prices are in Australian dollars here; the pricing page shows each in New Zealand and US dollars. Extras go on a running tally charged in A$50 steps.

How does FotoPal pricing compare with per-listing delivery tools?

FotoPal is a flat subscription, in Australian dollars including GST, New Zealand dollars with no GST charged, or US dollars before tax, with AI editing metered per photo, rather than a fee on every delivery. Booking, scheduling, delivery galleries and Xero invoicing are inside the plan price; only the AI extras you choose to use are billed as you go, in A$50 steps.

How does annual billing work?

Pay for 10 months up front and get twelve. On Studio that is US$550 for the year instead of US$55 a month — two months free, a saving of US$110.

When am I billed?

The day you first pay becomes your anniversary. A monthly plan renews on that day each month, paid a month in advance; an annual plan renews on that date each year. Subscribe on the 31st and you renew on the 31st of each month, or the last day of shorter months — the last day of February, then the 31st again in March.

What happens with extras like AI editing and staging?

They go on a running tally in your plan’s currency. Each time the tally reaches US$50 we charge your card in whole US$50 steps and carry the remainder forward, so you are billed as you go rather than surprised at the end of the month. Anything under US$50 when your subscription renews goes on that renewal invoice, and on cancellation it goes on your final invoice.

Can I cancel?

Yes. Paid plans roll month to month until you cancel, and each period is paid in advance. When you cancel, your access continues to the end of the period you have already paid for.

What counts as a photo?

One finished image FotoPal edits with AI. The bracketed exposures you shoot for that image are merged into it and it counts once. Your plan’s included photos are used first each month; after that, each photo is charged at your plan’s price. Day to dusk, virtual staging and 3D renders are separate items with their own prices. Each plan also has a cap on AI-edited photos per listing — that is a limit, not a charge.

What about floor plans?

You link your own CubiCasa account to FotoPal on every plan, order the plan from the booking, and CubiCasa bills you directly for drawing it. FotoPal adds nothing to that. The 3D render of a plan is FotoPal’s own and is priced as an extra, US$1.50 per render.

What does Studio Pro Plus add?

Everything in Studio Pro, plus an AI phone line and a CRM: agents ring to book a shoot, you ring to run your day, and you can SMS and email agents and vendors from FotoPal. Each month includes 100 AI call minutes and 100 SMS. Beyond that, calls are US$0.42 a minute and SMS US$0.14 each, on the same running tally and US$50 steps as the other extras.

How is tax handled in Australia, New Zealand and the US?

FotoPal’s own prices: Australian-dollar prices include Australian GST (10%). New Zealand-dollar prices: no GST is charged. US-dollar prices are shown before tax; any sales tax that applies where you are is added at checkout. Your own invoices to agencies go out in your currency with your tax — GST at 10% in Australia, GST at 15% in New Zealand, and sales tax at the studio’s own rate in the US, labelled as tax, not GST — and post to Xero, in Australia, New Zealand and the US.

Not sure which plan? Start on Studio.

Booking, scheduling and AI editing for a working team. Thirty days, every feature, no card.

Start 30-day trial