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FotoPal vs Ubookr: a Ubookr alternative that edits and delivers as well as books
FotoPal is a Ubookr alternative for real estate photographers in Australia, New Zealand and the US who want the booking, the AI editing, the branded delivery gallery and the Xero invoice in one system, with drive-time dispatch and native iPhone, Apple Watch and CarPlay apps.
Ubookr is a booking platform where agents self-book from Book Now forms and an iOS or Android app, with a drag-and-drop calendar synced to Google Calendar, online albums and certified Xero invoicing, priced at 1.5% of the booking fee plus $1.50 per property listing after a 30-day trial.
Facts checked against each vendor’s own site (sources below). FotoPal’s column is read from its price list and facts page.
Side by side
| Fact | FotoPal | Ubookr |
|---|---|---|
| How it describes itself | Booking, AI editing, delivery and invoicing for real estate photographers, in one system | "The New Standard in Real Estate Bookings" |
| Owner and base | A registered business name of JR Photo and Video Pty Ltd (ABN 15 677 761 787), Adelaide, South Australia; sold in Australia, New Zealand and the United States | Not published (Sydney testimonials; Australian App Store listing) |
| Pricing | Free plan A$0; Studio A$79, Studio Pro A$199, Studio Pro Plus A$299 a month inc. GST (NZ$89, NZ$219, NZ$329, no GST charged; US$55, US$139, US$209 before tax); annual is 10 months; AI extras metered in A$50 steps | "1.5% of Booking Fee" plus "$1.50 per property listing"; no plan tiers |
| Fee per listing or delivery | No per-listing or per-delivery fee. Optional per-listing AI packages the studio resells. | Yes: per property listing plus a percentage of the booking fee |
| Currency and tax | AUD inc. GST, NZD with no GST charged, or USD before tax | $ shown; currency code not published; GST-inclusive option in Xero setup |
| Where it is sold | Australia, New Zealand and the United States; apps on the App Store in AU, NZ and US | Not published; Australian signals |
| Free plan or trial | 30 days of every feature, no card; Free plan for good | 30-day free trial, no credit card |
| Agent self-booking | Agents and assistants self-book from the studio's link against the real calendar; two working days' notice auto-confirms, anything else comes as a request (Studio and above) | Agents self-book from "Book Now" forms and the app |
| Drive-time scheduling | Drive time between jobs with traffic, a service area, a dispatch board and route map; auto-scheduling proposes the day on Studio Pro and above | Not published (one-touch navigation to the next appointment) |
| Calendar sync | Google Calendar free/busy sync per photographer | Drag-and-drop calendar with Google Calendar sync |
| AI photo editing | Yes, built in: Pal merges brackets, pulls windows, straightens verticals, ten one-click fixes, day to dusk, virtual staging, 3D floor plan render; 100 AI-edited photos a month included on Studio, then A$0.85 (NZ$0.95, US$0.60) each | Not offered |
| Delivery | One branded gallery per listing with photos, floor plans, video and copy; portal-ready sizes; files named per agency; homeowner page without prices; pay-before-release; own domain on Studio Pro and above | Online albums and cloud storage (1,000 files included) |
| Invoicing | Invoice written from the booking in the studio’s own currency (AUD, NZD or USD), with per-line tax (GST in Australia and New Zealand, sales tax in the US) and Xero account codes; travel and no-show fees as lines; billing cycles per agency | Customer invoicing through Xero; QuickBooks "coming soon" |
| Xero | Yes, every plan including Free, in Australia, New Zealand and the US: invoices posted to Xero, payments posted back; contractor pay bills on Studio Pro and above | Yes, certified Xero add-on |
| Mobile apps | FotoPal Studio for iPhone and iPad with Apple Watch and CarPlay (App Store); FotoPal Agent coming soon; FotoPal Vision on the App Store for Apple Vision Pro; Android coming soon to Google Play | iOS and Android apps |
| Floor plans | Order from the booking through the studio’s own floor-plan account; FotoPal adds a 3D dollhouse render | Floor plans can be uploaded to a booking |
| AI phone line | AI phone line, SMS and CRM on Studio Pro Plus | Not published |
“Not published” means the vendor’s site did not state it on the date above. Competitors’ prices are quoted as shown on their sites, in the currency they show.
Who should pick which
Choose Ubookr if
- You only need bookings and Xero invoices, and edit and deliver elsewhere.
- You prefer a percentage-plus-per-listing price with no monthly plan.
- Your team is on Android as well as iPhone.
Choose FotoPal if
- You want the brackets edited and the gallery delivered from the same booking, with the invoice written off it.
- Your scheduling needs drive time with traffic, a dispatch board and auto-scheduling across several photographers.
- You want a free plan to start, and Apple Watch and CarPlay on the shoot day.
Questions
Asked before choosing
Do both FotoPal and Ubookr work with Xero?
Yes. Ubookr describes itself as a certified Xero add-on and creates invoices in Xero from bookings, grouped per customer, address or booking, with a GST-inclusive option. FotoPal writes the invoice from the booking with every line carrying its GST or sales tax and Xero account code, posts it as awaiting payment, and marks it paid in FotoPal when Xero reconciles the payment.
Which schedules around drive time?
Ubookr’s site describes a drag-and-drop calendar with Google Calendar sync and one-touch navigation to the next appointment; drive-time calculation is not published. FotoPal applies drive time with traffic between jobs and a service area you set when an agent books, shows it on the dispatch board and route map, and on Studio Pro and above proposes the day’s schedule for approval.
Does Ubookr edit or deliver photos?
Ubookr offers online albums and cloud storage, with 1,000 files included and more storage charged monthly; photo editing is not offered. FotoPal edits with Pal, from bracket merging to day to dusk and virtual staging, and delivers photos, floor plans, video and copy on one branded gallery with portal-ready sizes, a homeowner page and pay-before-release.
How do the prices compare for a small studio?
Ubookr publishes one pay-as-you-grow price: 1.5% of the booking fee plus $1.50 per property listing, currency unstated. FotoPal publishes a Free plan for 5 listings a month, then Studio at A$79 a month including GST (NZ$89 with no GST charged; US$55 before tax) for unlimited listings and 3 photographers, with AI extras metered in A$50 steps and 30 days free, no card.
Try FotoPal on your next listing.
Thirty days, every feature, no card. Or the Free plan for good. Your studio is live the moment you sign in.
Sources
- ubookr.com, accessed 2026-10-10.
- ubookr.com/pricing, accessed 2026-10-10.
- ubookr.com/xero, accessed 2026-10-10.
- fotopal.ai/pricing, accessed 2026-10-10.
- fotopal.ai/facts, accessed 2026-10-10.
Other companies’ names and marks belong to their owners. Corrections to support@fotopal.ai.